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Everything you need to know about Facebook Support: how to contact, access, and use it effectively

With nearly 3 billion active monthly users, Facebook has become a ubiquitous platform for community building, social connection, brand promotion, and commerce. However, the inevitable technical issues, product changes, and user and policy questions continue to baffle even the most tech-savvy users from time to time. Luckily, the social network has deployed a wide array of Facebook Support offerings and self-help resources to assist users in troubleshooting and resolving a wide range of problems.

In this guide, we’ll explore:

  • Common types of issues users experience on Facebook
  • Overview of key Facebook Support options
  • How to directly contact and access Facebook Help
  • Best practices for efficiently resolving issues via Support
  • Supplemental resources and self-help capabilities
  • Common Facebook Issues

Due to Facebook’s extensive functionality that includes interactive user timelines, media sharing, business tools, messaging, and app integration, platform issues can vary greatly. Some examples of more common complaints include:

  • Technical glitches like crashes or freezing
  • Problems uploading/accessing content or photos
  • Challenges managing account security and settings
  • Restricted ability to message other users or make updates
  • Reduced page visibility and errors with ‘Shadowbanning’
  • Advertising campaign disruptions like disapproved ads
  • Confusion around policy changes or enforcement actions

Many times, these types of issues stem from backend bugs, user error, configuration problems or platform updates. By tapping into the following Facebook Support options as available, users can get to the bottom of a wide range of puzzling or disruptive issues on the social media site.

Facebook Help Center: How It Works?

As the frontline resource, Facebook’s Help Center should become every user’s first destination for self-guided troubleshooting. This easily searchable online knowledge base connects visitors to thousands of articles, step-by-step how-tos, videos and guides for detailed advice across all aspects of using Facebook effectively, including:

Detailed explanations around key features and functionality

  • Recommendations for improving security and privacy practices
  • Tips for optimizing business pages and ad campaigns
  • Fixes for various error messages and technical glitches
  • Checklists for adhering to Facebook’s content and conduct policies
  • Answers to frequently asked questions
Meta Business Help Centre for Facebook Support

Entire courses around topics like managing community groups, developing engaging video strategies, social listening and achieving ‘trailblazer’ status as an active page administrator illustrate Facebook’s incredible commitment to user instruction. These resources help users maximize their experience while circumventing or self-resolving minor headaches.

For quick access to materials most relevant to your issue, utilize the Help Center’s robust site search capabilities by inputting brief descriptors of the problem at hand (e.g. “can’t upload photos,” “ads not delivering,” “cloud icon showing”). Related articles will dynamically display to read through. If browsing for a potential fix, filter article results on the left hand side to isolate certain categories like “Computer & Mobile” issues, “Ads”, “Business Solutions” or “Account Security” as pertinent.

Reporting Problems On Facebook

Once the DIY troubleshooting stage is exhausted without clear resolution, the next vital step is reporting the ongoing issue directly to Facebook. By detailing the specific disruption through Facebook’s integrated issue reporting tool, users trigger a support ticket for additional triage by Facebook specialists behind the scenes who will work to diagnose and address the problem, frequently via escalation to product engineering teams.

To start the issue reporting process from the Facebook platform:

  • Click the down arrow icon in the far upper right of the screen
  • Select “Help & Support”
  • Click on “Report a Problem”

Next, users will select the flow for “Something Went Wrong”, a kind of catch-all option for unspecified technical and functional issues happening on Facebook. Enable the “Include in report” checkbox which sends key account diagnostics like page views and error details.

From there, the tool prompts input of:

  • Issue summary – Brief high level description
  • Category selection – Helps route cases by area of disruption
  • Specifics of when/how issue occurs
  • Related error messages
  • Account and content context
  • Screenshots/file attachments

Provide as much pertinent detail on the issue as possible in this initial problem submission to improve the chances of swift resolution by Facebook teams.

For more details, visit here.

Additional Options for One-to-One Assistance

Facebook Live chat support

Launched primarily for Facebook business advertisers meeting account minimums, this real-time chat functionality embedded directly in Facebook’s business section connects qualified pages to human representatives for discussing issues with campaigns, billing, measurement tools and more. 

After entering the chat queue, users can explain their issue to an Ad Specialist via text and screen sharing. Reps may help troubleshoot basic questions or escalate complex technical issues to appropriate teams.

Email support

Based on issue specifics, sending a clearly outlined support request with supplemental visual evidence to the applicable Facebook email alias helps direct cases efficiently to relevant specialty teams:

Facebook Community

With over a million members, this forum hosted on Facebook itself facilitates ongoing peer discussion around building engagement, groups management, events promotion and content strategy. Veteran users and page admins volunteer best practice wisdom.

Facebook Community about groups

Caption: Facebook Community also has an official page where they share content regularly.

Official Resources From Facebook Official Assets

Facebook has official websites for different topics, including Facebook, Meta for Business, Meta for Media, Facebook and Privacy, Developer Community Forum, Engineering at Meta, and Design at Meta. These pages provide helpful resources, including guides, tutorials, and articles that can help you troubleshoot issues on the platform.

How to Access Facebook Support

Follow these exact steps to access Facebook’s support options and submit an issue request:

  • Log into your personal Facebook account experiencing problems.
  • Click the downward arrow icon shown in the top right corner of your Facebook screen.
Report a problem on Facebook for support
  • Select “Help & Support” from the dropdown menu.
  • Choose the “Report A Problem” pathway from available support links.
  • Click the choice stating “Something Went Wrong” to open the general issues form.
Contact Facebook support on 'Something went wrong'
  • Check the box to “Include in report” so full diagnostics can be attached from your account activity.
  • Pick a category closest to your issue type e.g. Login, Photos, Account Settings.
  • In the write-in box, concisely describe your specific issue and when it began occurring.
Include complete logs for better Facebook support
  • Attach any related error messages, screenshots or video depicting the problem in action.
  • List any troubleshooting steps attempted on your own so far without resolution.
Fill in details on the Facebook Support form
  • Enter an email address to allow Facebook teams to follow up with next steps.
  • Click “Review Problem” then “Submit” to officially log the issue ticket for Support.

Accessing Live Chat Support

Facebook offers real-time chat queues for eligible advertising accounts seeking urgent campaign assistance:

  • Using the associated Facebook Business Manager account, visit Facebook for Business help site.
  • Scroll down the page to the button reading “Still Need Help?”
Facebook Business Support official page

Caption: Caption: Meta Pro Team has an official Facebook Page. You can drop them a message through Facebook Messenger, but you will only receive automated replies if the Facebook Support chat is not available to you.

  • Initiate the chat process by clicking the “Chat with an Ads Specialist” button.
  • When prompted, select the issue category most relevant to your advertised content or campaigns.
  • Confirm use of an eligible support language before entering the chat queue.
  • On connection with a live agent, explain the specifics of your advertising issue, using visual aids like screenshots if helpful.
  • Collaborate on troubleshooting ideas proposed by the Ads Specialist assigned to your case.
  • Request case escalation or further follow up if needed for issues requiring engineering support based on session.
  • If the chat functionality does not appear or remains ineligible, pursue self-help resources or alternate contact methods covered in this guide for receiving assistance.

You can also connect directly with Meta Pro Team from Facebook for more assistance.

Best Practices for Working with Facebook Support

Search before asking – With such expansive self-help resources in the Help Center searchable 24/7, take time to input key terms related to your issue for possible instant answers before immediately triggering a ticket.

Include specifics – Summarize issue concisely with key details around timing, related settings, steps attempted, content affected.

Provide media evidence – Capture screenshots, screen recordings, photos depicting the problem visually wherever helpful.

Isolate test cases – If noticing problems on a larger scale like inconsistent ad delivery ordropped views, document specific examples of anomalies with data exports or screenshots.

Involve integrations – Note any connected technology integrations active when bugs occurred like Instagram, Messenger, or linked apps facing similar impact.

Confirm adherence – Demonstrate use adheres to all applicable policies and terms around regulated content, data practices, rights permissions, etc.

Follow prescribed steps – If advised by Support specialists to adjust configurations, update payment methods, verify assets or retry posting flows, meticulously complete all guidance to provide requested proof points on resolution success.

Clarify lingering issues – Even after troubleshooting or temporary workarounds, promptly notify Support if problems resume demanding further escalation.

Exhaustively detailing the who, what, where, when and how around platform disruptions better positions Support teams to replicate issues, conduct root cause analysis into faults and determine appropriate fixes or guidance to counteract problems. Transparent communication also builds a collaborative dynamic between users and Facebook to achieve shared objectives.

While impatience around response lag or case closure with no clear verdict can set in, remember the monumental variability of sites at global scale. Continued cooperation combined with good faith as Facebook works behind the scenes ushers the best outcomes.

Extended Support Resources

Beyond direct assistance for issues impacting account access, visibility and core functionality, Facebook also maintains niche resources hubs devoted to:

Advertiser best practices

The Facebook for Business site offers free online courses, skill assessments, video tutorials, planning templates and live events for cultivating social marketing savvy from campaign conceptualization to performance forecasting to results measurement.

Developer tools

Engineers building integrated mobile, web and app experiences tapping Facebook data sets and APIs can reference detailed documentation around coding languages, sample projects on GitHub repositories, debuggings and boxes plus community forums for peer wisdom exchange.

Nonprofit aid

For charitable organizations fundraising via Facebook tools, whole units around donations acceptance, causes promotion, voluntary group coordination and more back positive change missions.

Small business mentoring

From innovation workshops to skills coaching to financial support, Facebook teams advise business owners on everything from ecommerce to digitization to eco-friendly transformations in light of COVID recovery.

Ethics standards 

As emerging technologies carry risks around data privacy, security hazards, machine learning bias, and content governance, Facebook provides transparency reports, proposals for industry self-regulation standards, and its own internal reviews.

Crisis response

 Facebook deploys dedicated protocols around fact-checking, misinformation containment, network throttling and bot detection technology to slow viral falsehoods that can jeopardize public safety in conflict zones or national disasters.

This multilayered support apparatus including both self-help content and managed assistance illustrates why Facebook remains the gold standard in responsibly nurturing digital ecosystems at mass participation volume.

Conclusion

When platform pitfalls strike, getting back on track need not remain frustrating or time-intensive. This comprehensive guide around leveraging Facebook’s many support avenues – from its Help Center repository to one-to-one outreach – as well as smart strategies for engagement should help users reclaim positive site experiences. Prioritizing specific details, sufficient context and good faith collaboration allows Facebook teams to efficiently resolve most disruptions.

While no technology runs perfectly forever, Facebook continues innovating enhanced stability alongside accountability via enterprising support infrastructure. So the next time something seems amiss, consult this reference for available assistance, then adopt tips for effectively detailing issues so resolution can commence. 

Mastering available self-help before escalating complex matters trains savvier self-sufficiency while giving Facebook insight for ongoing improvements. With a balanced mindset, users help optimize integrity of all Facebook products and touchpoints.

Need more insights and intelligence related to Facebook support and Facebook optimization from a leading Digital Marketing Company?

Schedule a no-obligation consulting session with our Facebook & Digital Marketing legends at DigitalMonk, and witness magic, leveraged by technology, design, and our d

SEO Pricing Guide: How Much Does It Cost to Rank Higher on Google?

Building a robust online presence is crucial for businesses in today’s digital landscape. And the key to unlocking that potential? Mastering Search Engine Optimization (SEO).

Think of SEO as boosting your website’s visibility when people search for your products or services. It’s like getting a VIP pass to the top of Google’s search results pages (SERPs), attracting more qualified leads and customers.

But how much does this SEO magic cost? This guide delves into the pricing of SEO services, helping you choose the right agency for your specific needs and budget.

Targeted Visibility = Targeted Clients:

Imagine you bake the most mouthwatering pies in town. But if nobody knows your bakery exists, nobody’s lining up for a slice. Local SEO can change that. When someone searches for “best bakery near me,” your delectable desserts can entice them right to your doorstep.

SEO Companies: Your Visibility Partners:

An experienced SEO agency becomes your partner in online success. They implement customized strategies to:

  • Craft content and structure that climbs search ladders with targeted keywords!
  • Build high-quality backlinks from reputable websites.
  • Track and analyze performance to continuously improve your ranking.

Understanding SEO Pricing:

Now, let’s crack the code of SEO pricing:

  • Hourly Rates: Agencies typically charge $50-$250 per hour, depending on experience and expertise.
  • Monthly Retainers: Many businesses opt for $2,500-$10,000 monthly packages for ongoing SEO management.
  • Project-Based Fees: Specific SEO projects (like link building or technical audits) can cost $2,500-$5,000.

Remember:

  • SEO is an investment, not a one-time expense. Long-term commitment yields the best results.
  • Choose an agency based on expertise, not just price. Look for proven track records and industry-specific experience.
  • Transparency is key. Ask for detailed proposals and clear communication about deliverables and costs.

Ready to dominate SERPs and attract more clients? This guide is just the starting point. Research agencies, compare rates, and find the perfect SEO partner to propel your business to online success!

Navigate the SEO Maze: From Cost Estimates to Effective Strategies

Navigating the world of SEO can feel like exploring a dense, keyword-filled jungle. With a confusing mix of tactics and price tags, deciphering what’s right for your business can be daunting. Worry not, intrepid explorer! This guide will equip you with the knowledge to chart your course towards online visibility and lead generation.

The Price of Visibility: Unveiling SEO Costs

As the chart reveals, the cost of an SEO project varies from a few thousand to tens of thousands of dollars. It all boils down to the scale and complexity of your goals. A small bakery looking for local traction will incur different expenses than a global e-commerce giant.

Why Do You Need an SEO Sherpa?

In today’s digital landscape, a robust online presence is no longer optional. Regardless of your industry, attracting customers hinges on effective SEO tactics. This means improving website usability, boosting search engine ranking, and, ultimately, generating new leads.

With a plethora of SEO options and endless jargon, it’s easy for business leaders and marketing teams to feel lost. This is where an experienced SEO company steps in as your trusty guide. They’ll navigate the SEO jungle, helping you invest your time and resources wisely.

Demystifying SEO Services: A Pricing Compass

SEO companies offer a diverse range of services, each aimed at improving your website’s performance. But the price tag for each tactic varies, requiring careful consideration. Here’s a breakdown of different SEO services and their average associated costs when partnering with an agency:

ServiceDescriptionAverage hourly costs
Link BuildingBoost your website’s visibility with powerful backlinks: think of them as trusted recommendations leading search engines and potential customers to your door. SEO agencies can help build a quality backlink profile through strategic outreach, guest blogging, and high-quality content, ultimately strengthening your online presence and driving success. Don’t skip link building, invest in it!$25–$49
Local SEODitch the map quest, dominate local searches! Local SEO makes your business a beacon for nearby customers, driving foot traffic to brick-and-mortar gems like accountants, lawyers, and dentists. Claim your Google My Business throne, optimize for local keywords, and build trusted backlinks. Unleash the magic of local SEO, watch customers walk through your door, and conquer your market street by street.$100–$149
Multilingual SEOExpand your global reach with multilingual SEO: optimize your website for diverse languages and markets, attracting customers worldwide. Partner with an SEO agency to identify target audiences, unlock location-specific keywords, and ensure proper hreflang implementation. Conquer international search results and watch your business flourish across borders!$25–$49
On-Page (On-Site) SEOBoost your website’s visibility from the inside out with on-page SEO: let an SEO agency be your optimization powerhouse. They’ll tackle keyword research, craft compelling titles and headers, and generate fresh content, all tailored to your target audience. This on-site polish equips your website to climb search engine rankings and attract those eager clicks!$25–$49
Technical SEOUnleash your website’s hidden potential with technical SEO: Partner with an expert agency to streamline your site’s architecture, boost its loading speed, and address hidden behind-the-scenes factors that impact search engine visibility. Think of it as building a search-engine-friendly highway for your site, ensuring your content reaches the right audience at lightning speed. Let technical SEO be your secret weapon for conquering search rankings!$25–$49
SEO Content CreationBridge the gap between marketing goals and SEO success with a powerful partnership. An SEO agency can collaborate with your marketing team to craft high-quality, search-engine-optimized content that not only climbs Google’s ladder but also delivers genuine value to your target audience. Imagine engaging narratives, strategic keywords, and audience-centric insights, all working together to propel your web pages to the top and nurture loyal customer relationships. It’s a win-win for search engines and your brand, and the perfect recipe for online visibility and growth.$100–$149
SEO Mobile OptimizationDon’t leave mobile users hanging: Craft a stellar mobile experience with mobile SEO. An SEO agency can translate your traditional SEO game plan into mobile-first magic, ensuring seamless, user-friendly journeys for every visitor, no matter their device. Think responsive layouts, lightning-fast loading times, and finger-friendly navigation – all working together to keep your mobile audience engaged and clicking through. In today’s mobile-first world, neglecting mobile optimization is like leaving money on the table. Don’t miss out – tap into mobile SEO and watch your site shine wherever users roam!$25–$49

Investing in Your Visibility: Beyond the Numbers

Remember, SEO is an investment, not a cost. While understanding pricing is crucial, prioritize choosing an agency based on expertise, proven track record, and industry-specific experience. Transparency is key, so don’t hesitate to request detailed proposals outlining deliverables and costs.

With the right SEO partner by your side, you can conquer the SEO jungle, dominate search engine results pages, and attract a thriving online customer base.

What is the Cost of Hiring an SEO Company?

The average cost of hiring an SEO company on Clutch ranges from $100-$149 per hour. However, this is just a starting point. The real cost of hiring an SEO company will depend on a number of factors, including:

  • The size and scope of your project: A small, local business will likely have different needs than a large, international company.
  • The experience and expertise of the SEO company: More experienced and reputable companies will typically charge more than less experienced companies.
  • The specific services you need: Some SEO companies offer a wide range of services, while others specialize in specific areas. The services you need will affect the overall cost of your project.
  • Your location: SEO companies in some cities may charge more than those in other cities.

In addition to the hourly rate, you may also need to pay for additional costs, such as:

  • Setup fees: Some SEO companies charge a one-time setup fee to cover the cost of getting your project started.
  • Monthly retainers: Many SEO companies charge a monthly retainer in addition to their hourly rate. This retainer covers the cost of ongoing SEO services.
  • Performance-based bonuses: Some SEO companies offer performance-based bonuses, which means you only pay if they achieve your desired results.

It is important to get quotes from several different SEO companies before making a decision. Be sure to ask about their experience, expertise, and the specific services they offer. You should also ask about their pricing structure and whether they charge any additional fees.

Once you have gotten quotes from a few different companies, you can compare them and choose the one that is the best fit for your needs and budget.

Here are some tips for hiring an SEO company:

  • A company with good reputation helps. You can read online reviews or ask for recommendations from friends or colleagues.
  • Make sure the company is a good fit for your business. The company should understand your industry and your target audience.
  • Be clear about your goals and expectations. What do you hope to achieve by hiring an SEO company?
  • Get everything in writing. This includes the scope of work, the pricing structure, and the timeline for deliverables.

By following these tips, you can find an SEO company that can help you achieve your online marketing goals.

What Services Do SEO Companies Offer?

SEO audits On-page / off-page SEO services Technical SEO support Custom SEO strategy plans Competitive analysis Monthly reports

Prioritize your SEO needs and budget before diving in! Agency costs vary with their experience, size, and location, so define your ideal partner first.

What Impacts the Cost of Hiring an SEO Company?

  • Agency size: Larger SEO companies will likely charge more for their services because of their level of experience and client history.
  • Experience: More experienced SEO professionals will charge more than those with less experience.
  • Scope of Work: The more services you need, the more the cost will be.
  • Urgency: If you need results quickly, you may be willing to pay more.
  • Location: SEO companies in some cities may charge more than those in other cities.

Dive into the Pricing Depths: Explore These SEO Models

  • Steady Currents: Monthly Retainers: Pay a recurring fee for ongoing SEO services, maintaining a smooth flow of optimization.
  • Fixed Packages: Predictable Tides: Opt for a pre-defined package to tackle specific SEO goals with a locked-in price, like a lighthouse guiding your budget.SEO professionals can offer the following pricing models to business owners
  • Monthly Retainers: For a monthly retainer, clients will pay a monthly recurring fee for selected SEO services.
  • Fixed Priced Contracts or Packages: A fixed-price SEO package allows clients to sign a contract and then pay a set fee for a specific SEO service.
  • Project-Based: Similar to contract-based services, project-based pricing allows clients to pay a determined amount for custom SEO projects.
  • Pay by the Hour: Hire for specific tasks or ongoing support with an hourly rate, offering flexibility but requiring close project tracking.

Beware “Cheap SEO”: Steer clear of agencies promoting bargain-basement prices. Quality SEO is an investment, and shortcuts often lead to black hat tactics or ineffective results.

Remember, experienced SEO expertise is worth its weight in gold. Choose a partner who prioritizes sustainable, ethical practices for long-term organic search success.

Navigating the SEO Seas: A Guide to Choosing the Right Agency

Finding the perfect SEO partner can feel like charting uncharted waters. Don’t be swept away by empty promises! Equip yourself with these crucial questions to ask during your interview voyage:

Experience & Expertise:

  • Seasoned sailors: How long have you been navigating the SEO seas?
  • Industry savvy: Do you know the currents of my niche?
  • Triple threat: Can you handle the technical, UX, and content tides?

Results & Reporting:

  • Treasure map: How do you chart our course towards success?
  • Regular updates: Will you keep me informed every step of the way?
  • Tangible results: How will we measure the gold hauled in?

Team & Client Focus:

  • Dedicated crew: Will I have a familiar team to guide me?
  • Proven success: Can you show me your past voyages and happy clients?
  • Flexible options: What pricing models and time commitments fit my needs?

Competitive Edge:

  • Staying ahead: How will you keep my ship ahead of the pack?
  • Adaptability: Can you handle unexpected SEO storms?
  • Clear exit strategy: Do I have a smooth escape route if needed?

Remember, SEO is a long-term journey, not a quick sail. While affordability is a lure, prioritize finding a skilled partner who aligns with your goals and budget.

Investing in the right SEO agency is like charting the course to online success. Ask the right questions, choose wisely, and set sail for a prosperous future!

3 Quickfire SEO Strategies For Triggering Unstoppable Growth In Organic Traffic For 2024

Search Engine Optimization or SEO is the Holy Grail of receiving insane organic traffic for any niche, and under no circumstances should any business ignore it.

Especially in 2024, because along with AI and Metaverse, organic search volume is expected to break all records next year, and your business should be prepared to grab this opportunity.

So, enough of analyzing and researching those complex Excel sheets, and Pivot tables, and time to implement some kickass SEO strategies, that are perfectly doable, feasible, and practical, laser-focussed on driving growth for your business in 2024.

How To Ensure Growth In 2024

As per any reputed Digital Marketing Company, the creation and publishing of new content is, ofcourse, the basic necessity for ensuring excellent SEO results for any brand.

But there is a slight problem: Optimizing and generating ROI from new content takes time.

SEO is just like farming: You plant the seeds, nurture them, provide them fertilizers and water, and care and love, and then the outcome is witnessed after a few months.

The process of conceptualizing and creating new content should be consistent, and fully focused, but don’t expect instant results. In simpler terms, the results that you are getting right now are happening due to the efforts your team put in last year.

And the new content that is being generated today, will provide an outcome after 4-10 months.

So, how can we ensure rapid results from SEO, in 2024, which is just a few weeks away now?

The answer is focussing on the existing content, and optimizing them for 2024 and beyond.

And this is the foundation of our SEO strategies, that will empower your business to break the ceiling, and ensure unstoppable growth in 2024, instantly!

SEO Strategy #1: Look Beyond Top 5 Ranking For Re-Optimizing Content

As per several researches, and surveys, it is confirmed that 80% of the content any brand created is seldom read or viewed.

Because 80% of the organic traffic is devoted to the top 5 search terms, for any niche or industry.

This has led to a viewpoint among industry peers, that a business can:

  1. Focus only on the top 5 or top 10 rankings and ignore everything else
  2. Keep on generating new content, that targets those top 5 or 10 keywords for a business

On several levels, this is so wrong!

For 2024, let’s look beyond the top 5 or top 10 keywords, and focus on the keywords ranking between 6 to 15 position, and weave some magic for them.

Via re-optimized content.

For example, check this keyword ranking data.

Focus on the important keywords (based on your industry experience), that are ranked below the top 5 positions, set a keyword density threshold that gives maximum ROI, and optimize the content for these pages.

The outcome can be overwhelming: Now, suddenly, your business will witness an upsurge in ranking for those keywords, that your competitors are ignoring.

Translating to sudden, unexpected growth in organic traffic.

SEO Strategy #2: Crush Keyword Cannibalization By Re-Focusing Content

Keyword cannibalization in SEO refers to a situation where multiple pages on a website are competing against each other for the same set of keywords.

It occurs when several pages are optimized for the same or very similar keywords, causing confusion for search engines and potentially diluting the overall SEO effectiveness of the website.

It reduces the sheen from your SEO results, forcing the webpages to compete with one another, and thereby eroding the ROI of your SEO efforts.

Let’s stop this, in 2024, and empower the web pages to stand on their own, for their dedicated set of keywords.

Let’s check this example:

The top keyword in green is ranking fine, for its web page.

But the keywords below, in yellow, are ranking for the same webpages (4 keywords, 2 webpages), and this is trouble indeed.

The home page is getting ranked for both branded and non-branded keywords, and this means that the keywords are getting cannibalized, and the overall SEO outcomes are being reduced.

How to rectify this?

  1. Give your homepage a makeover, and let it shine with branded terms.
  2. Spruce up and re-optimize your landing pages, aligning them with the right non-branded terms.
    Toss in a canonical link for that extra finesse.
  3. Freshen up your internal link game, and keep that exact match anchor text sharp (without the whole 2005 SEO vibe).
  4. Seal the deal with some top-notch, on-point, exact-match anchor variation links – editorially sourced, of course.

This strategy will definitely help your brand to generate new sources of organic traffic, by releasing the keywords from multiple pages, and instead, focusing on their dedicated web pages.

SEO Strategy #3: Push Up Old Keywords From the Last 24 Months With Content Optimization

SEO world is dynamic, and priorities change for the users.

We admit that.

But we can go back to history, dig up the top keywords and search terms that dominated our landscape then, but have been forgotten now, and push them up with optimized content.

Why we should do this in 2024?

Because these are heavyweight keywords, and your website was already ranking for them earlier.

If we are able to rejuvenate these keywords now, then they will attract a new audience, help other related long-term keywords, and overall, trigger more organic traffic, without any major investment.

For example, check this:

Filter out such top-rated keywords from the last 24 months, filter out the ones with low keyword difficulty, but high traffic volume, and spice them up with fresh content, with a new perspective and new angle.

Since they were already ranking, these keywords can now rank faster, and enable unstoppable growth for your business.

Need more insights and intelligence related to SEO services in Canada from a leading Digital Marketing Company?

Schedule a no-obligation consulting session with our SEO Expert and Digital Marketing legends at DigitalMonk, and witness magic, leveraged by technology, design, and our

Top SEO Companies in Canada

Search Engine Optimization (SEO) is a critical aspect of digital marketing for any business, big or small. With the increasing importance of online presence, SEO has become an indispensable tool for companies to reach their target audience, increase their visibility, and drive more traffic to their websites. The importance of SEO lies in its ability to help businesses reach their target audience, increase their visibility, and drive more traffic to their websites. With the increasing importance of online presence, SEO has become an indispensable tool for companies to remain competitive and grow their business.

Benefits of SEO

1. Increased visibility

One of the primary goals of SEO is to increase a business’s visibility on search engines like Google. By using relevant keywords, businesses can ensure that their website appears at the top of search engine results pages (SERPs), making it easier for potential customers to find them.

2. Increased traffic

Increased visibility on search engines leads to increased traffic to a business’s website. More traffic means more opportunities for businesses to reach potential customers and convert them into paying customers.

3. Cost-effective

SEO is one of the most cost-effective forms of digital marketing. Unlike paid advertising, SEO focuses on organic traffic, which is free. This implies that SEO efforts can yield a high return on investment(ROI).

4. Improved user experience

SEO also involves optimizing a website for user experience. This includes making sure that the website is easy to navigate, load quickly, and is mobile-friendly. By improving the user experience, businesses can increase their chances of retaining visitors and converting them into customers.

5. Long-term results

Unlike paid advertising, the effects of SEO are long-lasting. While paid advertising stops as soon as the budget is depleted, the effects of SEO can last for months or even years.

Canada is home to a large number of SEO companies that offer a wide range of services to help businesses improve their online presence. In this article, we will take a look at some of the top SEO companies in Canada.

1. Digital Monk

DigitalMonk is a leading SEO company in Canada, offering a wide range of digital marketing services. They provide customized solutions to help businesses improve their online presence, drive more traffic to their websites, and increase their visibility on search engines. They offer affordable services, making it accessible to small and medium-sized businesses. DigitalMonk is known for its innovative approach to SEO and its commitment to delivering results.

2. WebFX

WebFX is a full-service digital marketing agency that offers a wide range of services, including SEO. With years of experience, WebFX has built a reputation for delivering results for its clients. They have a team of experts who use the latest SEO strategies to help businesses improve their online visibility, drive more traffic to their websites, and increase their revenue. They offer customized solutions, taking into account the unique needs and goals of each business.

3. HigherVisibility

HigherVisibility is a leading SEO company in Canada, offering a wide range of digital marketing services. They have a team of experts who use innovative strategies and the latest technology to help businesses improve their online presence. HigherVisibility is known for its personalized approach, delivering customized solutions that are tailored to the specific needs of each business. They are committed to delivering results and helping businesses achieve their online marketing goals.

4. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a full-service digital marketing agency that offers a wide range of services, including SEO. They have a team of experts who use the latest strategies and techniques to help businesses improve their online visibility and drive more traffic to their websites. Thrive Internet Marketing Agency is known for its innovative approach to SEO and its commitment to delivering results for its clients.

5. Disruptive Advertising

Disruptive Advertising is a full-service digital marketing agency that offers a wide range of services, including SEO. They have a team of experts who use innovative strategies and the latest technology to help businesses improve their online presence and drive more traffic to their websites. Disruptive Advertising is known for its personalized approach and its commitment to delivering results for its clients.

In conclusion, the top SEO companies in Canada are a great resource for businesses looking to improve their online presence and drive more traffic to their websites. They offer a wide range of services, including SEO, to help businesses achieve their online marketing goals. With a team of experts who use the latest strategies and technology, these companies are committed to delivering results for their clients. Whether you are a small business looking to improve your online visibility or a large corporation looking to drive more traffic to your website, the top SEO companies in Canada have the expertise and experience to help you achieve your goals.

Top Digital Marketing Agency in Canada

In today’s digital age, digital marketing has become a crucial aspect of any business’s marketing strategy. With the increasing importance of online presence, businesses must take advantage of the various digital marketing channels available to reach their target audience, increase their visibility, and drive more traffic to their websites. Canada is home to a large number of digital marketing agencies that offer a wide range of services to help businesses improve their online presence. In this article, we will take a look at some of the top digital marketing agencies in Canada.

1. DigitalMonk:

DigitalMonk is a full-service digital marketing agency that offers a wide range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. With years of experience, DigitalMonk has built a reputation for delivering results for its clients. They have a team of experts who use innovative strategies and the latest technology to help businesses achieve their online marketing goals.

2. Thrive Internet Marketing Agency:

Thrive Internet Marketing Agency is a full-service digital marketing agency that offers a wide range of services, including SEO, PPC advertising, social media marketing, and email marketing. They have a team of experts who use the latest strategies and technology to help businesses improve their online presence and drive more traffic to their websites. Thrive Internet Marketing Agency is known for its innovative approach to digital marketing and its commitment to delivering results for its clients.

3. Disruptive Advertising:

Disruptive Advertising is a full-service digital marketing agency that offers a wide range of services, including SEO, PPC advertising, social media marketing, and email marketing. They have a team of experts who use innovative strategies and the latest technology to help businesses improve their online presence and drive more traffic to their websites. Disruptive Advertising is known for its personalized approach and its commitment to delivering results for its clients.

4. Boostability:

Boostability is a leading digital marketing agency in Canada, offering a wide range of services, including SEO, PPC advertising, social media marketing, and email marketing. They provide customized solutions to help businesses improve their online presence, drive more traffic to their websites, and increase their visibility on search engines. Boostability is known for its affordable services, making it accessible to small and medium-sized businesses.

5. HigherVisibility:

HigherVisibility is a leading digital marketing agency in Canada, offering a wide range of services, including SEO, PPC advertising, social media marketing, and email marketing. They have a team of experts who use innovative strategies and the latest technology to help businesses improve their online presence and drive more traffic to their websites. HigherVisibility is known for its personalized approach, delivering customized solutions that are tailored to the specific needs of each business.

Here are some of the key benefits of working with a digital marketing agency:

1. Expertise:

Digital marketing agencies have a team of experts who have extensive knowledge and experience in various digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. They can help businesses navigate the ever-changing digital marketing landscape and make informed decisions about their online marketing strategy.

2. Time-saving:

Digital marketing can be a time-consuming process, but working with a digital marketing agency can save businesses time and effort. The agency’s team of experts can handle all aspects of the digital marketing process, freeing up the business’s time to focus on other important tasks.

3. Cost-effective:

Digital marketing agencies often offer cost-effective solutions, providing businesses with high-quality services at affordable prices. By outsourcing their digital marketing efforts to an agency, businesses can save money on salaries, benefits, and training costs associated with hiring in-house employees.

4. Increased visibility:

Digital marketing agencies can help businesses increase their visibility on search engines, social media platforms, and other digital channels. By using various digital marketing techniques, such as SEO and PPC advertising, agencies can help businesses reach their target audience, drive more traffic to their websites, and improve their online presence.

5. Measurable results:

Digital marketing agencies use data-driven strategies to track the success of their efforts and make informed decisions about how to improve their campaigns. This allows businesses to see the results of their digital marketing efforts in real-time and make data-driven decisions about their online marketing strategy.

In conclusion, the top digital marketing agencies in Canada are a great resource for businesses looking to improve their online presence and drive more traffic to their websites. They offer a wide range of services, including SEO, PPC advertising, social media marketing, and email marketing, to help businesses achieve their online marketing goals. With a team of experts who use the latest strategies and technology, these agencies are committed to delivering results for their clients. Whether you are a small business looking to improve your online visibility or a large corporation looking to drive more traffic to your website, the top digital marketing agencies in Canada have the expertise and experience to help you achieve your goals.

Top Digital Transformation Company in Canada

Changes in customer expectations for products and services have led to a reassessment of how an organization employs technology, people, and processes in the search for new business models and new revenue sources. This entails creating digital products for many businesses that manufacture conventional items, like smartphone applications or e-commerce platforms. Digital transformation needs cross-departmental collaboration in combining business-focused philosophies with rapid application development approaches, especially in places like Canada. It is best led by the CEO in collaboration with CIOs, CHROs, and other senior leaders.

In 2023, the market for digital transformation was estimated at USD 752.38 billion, and by 2030, it gets anticipated to be worth USD 4339.82 billion. In short, every facet of a business, from its business models to its customers’ experiences to its procedures and operations puts the focus on the consumer through digital transformation. It makes use of hybrid cloud, AI, automation, and other digital technologies to accelerate intelligent workflows, quicker and wiser decision-making, and real-time market disruption response.

What are some digital transformation strategies?

1. Realigning business operations

For agility and experimentation, business procedures must change, and new working methods must get adopted. Whether it’s implementing sustainability across engineering or other supply chain operations, or shifting important services to the cloud, understanding what the consumers require can help establish better processes everywhere.

2. Flexible technology at the heart of long-term change

Avoid becoming shackled to a single technology. You can encourage innovation within your business and more readily create ecosystem connections that promote speed and scale by remaining nimble and adaptable. Fast and lasting change is possible with a modular strategy, and it’s important to keep the client in mind.

3. Evolution of business strategies

Digital transformation has positioned technology at the heart of business strategy for all of today’s tech organizations. Operating costs and inefficiency can be highly decreased with this strategy. It might potentially alter the direction of your company. Future goals are simpler to accomplish with a unified business and technological paradigm.

4. Deployment of innovative techniques for adaptability and experimentation

Modern engineering capabilities must be always combined with new working methods as customer expectations and the rate of change increase. The majority of businesses choose unwisely where to focus their technological efforts. The key is to welcome change and innovation.

Top areas for digital transformation

1. Process Transformation

There is no one method that works for all business process transformation projects. The best strategy to decide how to change your business process is to first establish the objectives you want to achieve and then customize the transformation to meet those objectives. When undergoing business process transformation, the following essential considerations should be always kept in mind: Set goals, evaluate your present procedures, Decide on the best course of action, carry it out, and then monitor and tweak it.

2. Domain Transformation

Moving your company’s data and operational processes to the cloud is domain transformation. Costs can be significantly decreased, scalability gets increased, and agility also gets increased, among other reasons. Choosing which workloads and applications may run in the cloud is the first step toward domain transformation.

You can then start moving your data and workloads after completing that. Make sure your data is always protected and secure. To satisfy your goals, you must also pick the appropriate cloud provider. The last thing you need is a clear plan for moving your workloads and data.

3. Business Model Transformation

In the business world of today, transformation is essential to staying ahead of the competition. To be relevant in business, this entails ongoing innovation and evolution. Companies might alter their pricing strategies, target new markets, or create brand-new goods or services. The objective is always to stay ahead of the curve and keep the business expanding, regardless of the path taken.

Key aspects of digital transformation

1. Augmented Intelligence

Beyond artificial intelligence (AI), augmented intelligence enables collaboration between humans and robots. The ability of AI to gather and analyze data is significantly superior to that of a human worker. However, the goal of augmented intelligence is not to replace humans with machines. AI gathers information and delivers it in a way that helps people learn more.

2. Data protection

The failure of your digital transformation is inevitable if you can’t manage privacy. Organizations often adopt convenience-oriented trends as more digital solutions become available. Many customers and employees, though, are unwilling to compromise on security and safety for the sake of convenience. If people believe a transition will compromise the security or privacy of their personal information, they won’t support it.

3. Digital twins

A digital twin is a representation of an object or system that exists in reality. A software object or model that replicates a particular actual thing, process, organization, person, or other abstraction is a “digital twin” implementation. Because they encourage experimentation and gather information to assist better-informed business decisions, it helps digital transformation.

4. Culture

When a digital transformation’s cultural component gets ignored, resistance will start to build up very fast. In actuality, their main opposition to change is culture. By addressing culture, you can be sure that your change program will have internal support. You can harness the voices of change leaders who are outspoken proponents of your digital transformation to advance your effort.

5. Digital Product Management

The transition from project to product-focused thinking is as digital product management. These goods must get distributed through digital channels and must get created to enhance the client experience. Knowing your business and creating products that cater to it are key components of digital product management. By continually enhancing and expanding their businesses, CIOs may stay one step ahead of the competition by concentrating on these five important factors.

TOP DIGITAL TRANSFORMATION COMPANIES IN CANADA

1. Digital Monk

Digital Monk has worked with 100-plus companies across various domains and industries over the past decade. Because of its contemporary deliverables, it has become one of the leading digital transformation companies in Canada. It provides technology solutions like mobile app development and UI/UX along with digital marketing services like social media, growth marketing, and Google ads. The company has worked with clients like Allianz, Audi, AXA, Lafarge, etc.

2. Signifly

Established in 2010, Signifly is a digital development and design company based in Montreal. With a team of more than 70 team members, the company provides digital strategy, UI/UX development as well as ecommerce development solutions. This company has clients ranging from industry leaders like Google, 7 eleven, and Leo Pharma to startups like Veo, Medusa, etc. Signify has completed around 550 digital transformation projects to date.

3. SideKick Interactive

Sidekick Interactive develops mobile development projects for innovative companies of all sizes across the world. It has an in-house team of expert mobile developers who follow agile technology to support its clients right from ideation to final product. The company has also been working on complex mobile applications in the field of blockchain, Augmented Reality, EV charging, and many more. Some of the popular brands that the company has worked with are Daimler, HP, Dassault Systems, etc.

4. Nventive

Nventive is an expert in developing custom digital solutions for its clients. In over 15 years, the company has come up with thousand plus digital solution with a team size of more than 135 employees. This company has been associated with big brand names like National Geographic, Air Canada, Parkland Fuel Corp, etc.

Conclusion

Thanks to modern technology, businesses are constantly evolving and undergoing digital changes that increase their efficiency and competitiveness in the market. But the digital transformation is still ongoing with the adoption of new technologies. Organizations need to go beyond technology to accomplish fundamental digital transformation. Businesses must radically restructure their organizational structures in order to benefit from digitization’s operational advancements, opportunities for collaboration, expanded product offerings, and a groundbreaking new approach to the consumer experience.

TOP IOS APP DEVELOPMENT COMPANIES IN CANADA

In the environment of technological innovation, we now live in, mobile applications are essential in transforming a number of industries. The Apple App Store had 500 apps when it first opened in 2008. Currently, almost seven million apps are accessible for the two biggest platforms in this sector, iOS, and Android, which span every genre. This number is rising each year, and so is the demand for mobile apps. Due to the continuous debut of new apps on the Play Store, the business sector is already quite competitive.

The market share of iOS-based devices increased to 17.2% in the third quarter of 2022 due to their extensive use. It can be a game-changing potential for your business to choose iOS app development if you want to reach a sizable, devoted customer base. Any company should participate in the creation of iOS apps since it increases customer attraction, protects data, and maintains integrity.

WHAT IS IOS APP DEVELOPMENT?

Apple’s iOS platform has completely changed the way people use mobile phones. iOS is an abbreviation for the iPhone Operating System. The process of creating mobile applications for Apple hardware, such as the iPhone, iPad, and iPod Touch, is iOS application development. Swift or Objective-C gets used to create the software, which is then published to the App Store for people to download. Additionally, you have good reasons to engage in iOS app development if your clients or business partners are among the millions of Apple users.

In comparison to other platforms for app development, creating an iOS app is considerably simpler than you might imagine and has several advantages. iOS development is quicker, simpler, and occasionally less expensive. Some estimates place the time required for Android development as 30–40% longer. Code is one of the factors that make iOS easy to create.

Unlike Swift, Apple’s official programming language, Android applications are often created in Java, which necessitates more coding. Android’s open-source nature is another factor. Lack of standardization necessitates consideration of more hardware, more parts, and fragmented software.

TOP IOS APP DEVELOPMENT COMPANIES

1. Digital Monk

Digital Monk is one of the best-emerging app development companies in Canada. It believes in ROI-focused digital transformation by providing contemporary technology and digital marketing solutions. It helps its clients to manifest their tech needs right from conceptualization to implementation. The company also enhances its deliverables with high-quality user experience. In the past decade, the company has already worked with 100-plus clients which includes hot shots like Disney, Nestle, and ESPN.

2. Osedea

Based out of Montreal, Canada, Osedea is a popular company in the software development industry. The company differentiates itself from others by diving deep into the core of its business and understanding its needs to come up with the most optimized solution. Osedea tries to meet the client’s requirements with cutting-edge technology to ensure engagement and conversions. The company has worked on cool projects like autonomous robot innovation in the Montreal metro.

3. 247 Labs Inc

247 Labs has highly trained and certified app developers, UI/UX designers, and business analysts who help the company in delivering top-notch applications. Based in Toronto, it is an award-winning app development agency that specializes in mobile app development. It has worked with various industries like healthcare, fintech, edutech, etc. It has experience in creating app prototypes for startups as well as highly reliable apps for large-scale companies.

4. AppStudio

AppStudio has been digitally transforming startups, enterprises, and mid as well as large-scale businesses for the last 14 years. The company has emerged to be an industry leader in creating cross-platform as well as native mobile apps. It is trusted by hundreds of brands to launch their apps and scale their business. Appstudio claims to focus on client success which has helped them achieve a whooping 94% customer satisfaction.

ADVANTAGES OF IOS APP DEVELOPMENT

1. Simple interfaces

IOS gadgets feel incredibly user-friendly and compatible. The iPhone guarantees that all features and applications function exactly as Apple intended, making for a highly simplified user experience. Users regard this as one of the best aspects of the iPhone. Additionally, unlike Android smartphones, the interface and design of iOS devices have not undergone any significant changes.

2. Enhanced security

iOS applications must first pass App Store verification before becoming accessible for download. Apple product application development offers a defense against all external security risks, including data theft, encryption, and data duplication. The solution offers cloud data protection, user identity, and data privacy. The average user finds it considerably more difficult to hack iOS software, whereas an Android app may get compromised simply by downloading the.apk file from the Internet and installing it on the target device.

3. Image quality

There is no denying that iPhone is the best camera on the market. The iPhone undoubtedly outperforms your expectations for the advertised megapixels, therefore the megapixels on its camera are merely numbers. Other phones typically saturate the colors for improvement, however, the iPhone displays your image as accurately as possible.

4. Lesser updates mean less testing.

Apple products cost a great deal less than Android devices. There are consequently fewer variants. Although each program must adhere to all the requirements of the most recent iOS version, updates are only made available once a year. Because of all these factors, testing takes much less time, and the iOS application may get promoted more quickly.

5. Software and Hardware

One of the few major corporations, Apple designs its products using both software and hardware. Google does this through its Nexus product line, while other manufacturers create the hardware for all other Android-powered handsets. Microsoft collaborates with other companies to produce all of the hardware that supports its Windows Phone operating system.

TOP 3 DISADVANTAGES OF IOS DEVELOPMENT

1. Storage

The memory of iOS devices cannot be easily increased. When purchasing a cell phone, you must consider your memory. The only option accessible if you wish to increase the storage capacity of your iPhone is to change the device. The price of higher-capacity iPhones is high, and there is no way to increase your iPhone’s memory.

2. Release of applications

Because of the App Store’s tight validation policies, your app may get rejected for reasons such as insecurity, subpar functionality, or a dearth of interesting content. Your application must be also sent for approval, which typically takes a few days.

3. Personalization

The numerous limitations imposed by iOS make creating an app a difficult undertaking. Since all apps must adhere to certain design standards, it can be challenging to identify one application from another due to this lack of freedom. Additionally, while iOS includes a number of frameworks that may get utilized to speed up development, many of them require licenses, which might raise the cost of the project.

BUSINESS BENEFITS OF IOS DEVELOPMENT

1. Different Business Needs, One App Platform

Mobile apps can provide a wide range of benefits to various organizations working with diverse target audiences, regardless of the industry type or business size. Customers today want mobility and responsiveness from every company with which they do business, and iOS app development provides both.

iOS apps have shown to be appropriate for any business app development needs, whether they are custom-made or off-the-shelf. iOS apps have a greater potential of generating more income and expanding their market share, even though the development costs may be a little more.

2. A Tech-Aware Clientele

For audiences who are tech-savvy, the iPhone has always been an appealing product. The majority of iPhone users who are tech-savvy are open to new ideas. If you target this innovation-loving demographic, your company will have more room to produce rapidly evolving apps with rich features. This gives you the ability to generate goods and services that will shake up the market and maintain you in the lead. It follows that you will be the industry leader.

3. Permit to Enter Markets in Developed Nations

Every company’s ultimate goal is to expand its operations and develop a presence overseas. Having an iOS app allows the organization to grow its business in developed nations like the US and UK where iPhones are highly popular. The company has a decent opportunity of making a name for itself in these markets due to the prevalence of iPhones there.

After looking at the benefits as well as disadvantages, it is evident that app development can make or mar your business. Hence it is advisable to outsource your technology needs to a company having expertise and experience in the field. Moreover, it is also important to take a wise decision when choosing the right app development company that suits your company the most.

TOP ANDROID APP DEVELOPMENT COMPANIES IN CANADA

Companies are now understanding how mobile apps may expand their consumer base and help them reach a wider audience in the digital age. The fact that practically everyone has a smartphone and can access a wide range of applications has undoubtedly greatly boosted the eCommerce industry. The Android operating system has the most installed bases of all the different mobile platforms worldwide. In more than 190 countries around the world, Android powers tens of millions of mobile devices.

Around 71% of the global market share was recently won by it, and this tendency is gaining ground daily. Its appealing benefits, including broad customer reach, frictionless customization, quicker deployment, enhanced scalability, and many more, make it an important platform for businesses. When giving your business a digital edge in the mobile world, there are several factors to take into account.

4 MAJOR COMPONENTS OF THE ANDROID APP

1. Services

When another app is open or the user is not actively using the device, services operate as a general-purpose entry point to keep an app running in the background. Music that plays in the backdrop while a user is using another app is an illustration of a service. Two categories of services exist:

a. Started services, which continue to operate in the background of an application until its process gets finished.

b. Bound services, which continue to operate because the system or another program needs them to function.

2. Activities

The activity is the single-screen user interface that serves as the user’s first point of contact with an app. Key interactions between the system and the app get facilitated by separate activities that come together to create a seamless user experience. Apps can restore past states after getting destroyed and create user flows between each other thanks to this system’s prioritization of previously utilized processes so the user can return to them.

3. Broadcast Receivers

A broadcast receiver enables the system to send events, like system-wide broadcast announcements, to an app outside of the normal user flow. An app that schedules an alarm to alert the user of an impending event is an illustration of this. The system itself frequently broadcasts information to users, informing them of things like shutdowns, low battery levels, or when a picture gets clicked.

4. Content Providers

An app can access shared sets of data that get managed by a content provider and kept in the file system. Approved apps get permission to query or modify data from content providers. As an illustration, consider a content provider that controls how a user’s contact information gets managed and permits apps with the appropriate rights to question the content provider as well as read and modify data about a specific contact.

WHY DOES YOUR BUSINESS NEED AN ANDROID APP?

1. The way too low investment and increased business revenue

The most economical platform for creating interactive mobile apps is Android. The investment is small compared to other development strategies and is accessible to all. The low cost of licensing and easy accessibility of the Android SDK and IDE Android Development Studio-like software tools.

An Android app provides access to retaining users and attracting paying clients for every distinct firm. In other words, potential clients who rely on engaging Android apps can also support businesses in generating a healthy Return on Investment.

2. Multiple sales channels

Customers find Android app marketing to be even more alluring due to the use of many sales channels. A third-party application marketplace is an option here. Additionally, creating your own sales and distribution channels is simple. With the greatest marketing techniques, you may connect with a variety of users through various channels.

3. Highest degree of user involvement

In the past, reaching out to potential customers required spending money on things like newspapers and hoarding advertisements with a deadline. Segment targeting is now one of the most successful strategies for increasing user engagement in Android. The process of segmented targeting involves the development of numerous user categories and the control of the content that gets available to each user segment.

Users can utilize it to provide personalized in-app messaging, generate accurate user recommendations, and learn more about the normal client journey. Businesses can guarantee that all of an app’s advantages get unlocked by tailoring its features to the intended consumers.

4. Scalability and flexibility

The OS’s versatility and adaptability have increased with the introduction of Android Studio. It is compatible with all Android devices, including wearables, tablets, smartphones, and Android TVs. It enables Android apps to work with cutting-edge innovations like IoT, AR, and VR. As a result, it is another important advantage of Android apps.

Additionally, the Android app platform’s adaptability enables development teams to create dynamic mobile applications that, once downloaded and installed on a device, serve a variety of functions.

5. The best app security and reliability

Reliability and safety are unique features that set Android apart from competing for operating systems. Due to the security protections integrated into the Android platform, businesses are better protected from unwelcome online threats. By using this platform, you can make sure your app is fully protected and that security flaws are impossible.

Based on Linux, Android app development ensures you the highest level of security of any software offered on Google Play. According to a long history, no program operating on Android is likely to have a platform crash or other undesirable event.

6. Appropriate for BYOD (Bring Your Own Device)

Ideas related to mobility and BYOD are spreading throughout a number of corporate sectors. Regardless of place or time, both of these methods have enhanced professional communication and collaboration. Being able to implement the BYOD plan is simple thanks to Android’s lopsided market share. An Android-based business app will more likely get used by your workforce. Numerous gadgets with Android pre-installed are accessible to people from all socioeconomic situations.

7. Google and Reduced TTM in everything (Time To Market)

It’s only one of the numerous advantages of using an Android app. Even though iOS users may access many Google services, there isn’t a lot of real integration. You may provide your app users access to Google’s services and applications by creating a bespoke Android app for your business.

Furthermore, your Android app will work flawlessly with any new services or apps that Google releases. Services for Android app development might aid in quicker creation and simpler integration of necessary functions.

ANDROID APP DEVELOPMENT COMPANIES TO CONSIDER

1. Digital Monk

Over the past 10 years, Digital Monk has made a remarkable identity in the Android app development industry. The company is known for its user-centric strategies that result in influencing and converting users. With this USP the company has managed to work with big brands like Nestle, Disney, ESPN, etc. It has collaborated with 100 such companies ranging from startups to MNCs with its huge team of developers and marketers.

2. Net Solutions

Net Solutions is an award-winning web and mobile app development company reining the industry for the last two decades. This company specializes in providing world-class solutions using a wide range of technologies. It relies on insightful analysis to stimulate and drive growth. Some of its clients include Unilever, Porsche, Microsoft, etc.

3. DataRockets

This Ontario-based company may have a small team of 30 software developers but has a huge expertise. Established in 2014, it has already created more than 50 customized solutions for various industries like healthcare, fintech, SaaS, IoT, etc.

4. AppStudio

App Studio is another leading name in the Android app development industry in Canada. This company specializes in cross-platform mobile development with a strong hold on user-centric UI/UX for implementing digital transformation. Along with mobile apps, AppStudio is also known for its work in wearable apps, IoT solutions, and blockchain technology.

5. Vog App Developers

Vog App Developers are most suitable for businesses looking for a local partner in Canada to scale using technology solutions. Since its inception in 2012, it has worked for multiple clients in various sectors including fintech, energy, and manufacturing. This company has expertise in creating in-house apps that are power packed technically and functionally. With a team of over 80 software engineers, it has already built more than 400 apps.

To conclude, there are many companies besides the one listed that are emerging in the app development industry in Canada. It is essential to understand your company’s requirements to choose the technology partner that compliments you the best.

TOP MOBILE APP DEVELOPMENT COMPANIES IN CANADA

In today’s digital age, mobile apps have become an essential part of our daily lives. They have completely transformed the way we interact with each other, do business, and consume information. The mobile app market has grown exponentially in recent years, with millions of apps available across different platforms. Canada is home to many top mobile app development companies that are leading the industry with their innovative solutions and exceptional services. In this article, we will take a look at some of the top mobile app development companies in Canada.

1. Digital Monk

When it comes to top digital transformation agencies in Canada, Digital Monk’s name comes to the forefront. This Canada-based company leads the digital transformation industry among startups, mid-sized companies as well as big organizations. With a team of more than 60 tech industry experts, this company has served multiple clients over the last 10 years. Some of its recent clients include big brand names like Disney, Audi, Pepsi, ESPN, etc.

Digital Monk differentiates itself by building strategies while focusing on users and targeting business goals. The company excels in mobile app development, software development, digital marketing, and brand consulting.

2. Clearbridge Mobile

Clearbridge Mobile is a mobile app development company based in Toronto, Canada. They specialize in creating custom mobile apps for iOS and Android platforms. They have a team of experienced developers, designers, and project managers who work together to deliver exceptional mobile app solutions for their clients. Some of their clients include The Home Depot, Tim Hortons, and Rogers.

Clearbridge Mobile offers a range of services including app strategy, UX/UI design, native app development, web development, and QA testing. They use agile development methodology to ensure that their clients receive high-quality and scalable mobile app solutions.

3. Savvy Apps

Savvy Apps is a mobile app development company based in Reston, Virginia, with an office in Ottawa, Canada. They specialize in creating mobile apps for iOS, Android, and web platforms. They have a team of experienced designers and developers who work closely with their clients to create exceptional mobile app solutions. Some of their clients include PBS, NFL Players Association, and The Motley Fool.

Savvy Apps offers a range of services including product strategy, UX/UI design, native app development, web development, and QA testing. They use a collaborative approach to ensure that their clients receive mobile app solutions that meet their business goals and user needs.

4. MindSea

MindSea is a mobile app development company based in Halifax, Canada. They specialize in creating custom mobile apps for iOS and Android platforms. They have a team of experienced designers, developers, and project managers who work together to deliver exceptional mobile app solutions for their clients. Some of their clients include CAA, Shaw, and Dalhousie University.

MindSea offers a range of services including product strategy, UX/UI design, native app development, web development, and QA testing. They use a data-driven approach to ensure that their clients receive mobile app solutions that are engaging, intuitive, and user-friendly.

5. ArcTouch

ArcTouch is a mobile app development company based in San Francisco, with an office in Toronto, Canada. They specialize in creating custom mobile apps for iOS, Android, and web platforms. They have a team of experienced designers, developers, and project managers who work together to deliver exceptional mobile app solutions for their clients. Some of their clients include Audi, HP, and 3M.

ArcTouch offers a range of services including product strategy, UX/UI design, native app development, web development, and QA testing. They use a collaborative approach to ensure that their clients receive mobile app solutions that meet their business goals and user needs.

6. AppStudio

AppStudio is a mobile app development company based in Toronto, Canada. They specialize in creating custom mobile apps for iOS, Android, and web platforms. They have a team of experienced designers, developers, and project managers who work together to deliver exceptional mobile app solutions for their clients. Some of their clients include McDonald’s, Sun Life Financial, and Toyota.

AppStudio offers a range of services including product strategy, UX/UI design, native app development, web development, and QA testing. They use an agile development methodology to ensure that their clients receive mobile app solutions that are scalable, secure, and user-friendly.

7. TheAppLabb

TheAppLabb is a mobile app development company based in Toronto, Canada. They specialize in creating custom mobile apps for iOS, Android, and web platforms. They have a team of experienced designers, developers, and project managers who work together to deliver exceptional mobile app solutions for their clients. Some of their clients include Samsung, Unilever, and Canadian Tire.

TheAppLabb offers a range of services including product strategy, UX/UI design, native app development, web development, and QA testing. They use a user-centric approach to ensure that their clients receive mobile app solutions that are engaging, intuitive, and user-friendly.

8. Hyperlink InfoSystem

Hyperlink InfoSystem is a mobile app development company based in Ahmedabad, India, with an office in Toronto, Canada. They specialize in creating custom mobile apps for iOS, Android, and web platforms. They have a team of experienced designers, developers, and project managers who work together to deliver exceptional mobile app solutions for their clients. Some of their clients include Coca-Cola, Disney, and Nike.

Hyperlink InfoSystem offers a range of services including product strategy, UX/UI design, native app development, web development, and QA testing. They use a collaborative approach to ensure that their clients receive mobile app solutions that are scalable, secure, and user-friendly.

9. 247 Labs

247 Labs is a mobile app development company based in Toronto, Canada. They specialize in creating custom mobile apps for iOS, Android, and web platforms. They have a team of experienced designers, developers, and project managers who work together to deliver exceptional mobile app solutions for their clients. Some of their clients include McDonald’s, Deloitte, and Rogers.

247 Labs offers a range of services including product strategy, UX/UI design, native app development, web development, and QA testing. They use an agile development methodology to ensure that their clients receive mobile app solutions that are innovative, intuitive, and user-friendly.

10. Zazz

Zazz is a mobile app development company based in Toronto, Canada. They specialize in creating custom mobile apps for iOS, Android, and web platforms. They have a team of experienced designers, developers, and project managers who work together to deliver exceptional mobile app solutions for their clients. Some of their clients include Porsche, Avis, and Merck.

Zazz offers a range of services including product strategy, UX/UI design, native app development, web development, and QA testing. They use a user-centric approach to ensure that their clients receive mobile app solutions that are engaging, innovative, and user-friendly.

Conclusion

Mobile app development is an essential aspect of modern business, and Canada is home to many top mobile app development companies that are leading the industry with their innovative solutions and exceptional services. When choosing a mobile app development company, it is essential to consider factors such as experience, expertise, and portfolio. The companies listed in this article are among the top mobile app development companies in Canada, and they are worth considering for your next mobile app project.

The Ultimate Guide to Effective UX/UI Design for SMBs

In today’s digital landscape, user experience (UX) and user interface (UI) design have become critical elements of any successful mobile app. 

For small and medium-sized businesses (SMBs), crafting an intuitive and visually appealing app can make all the difference in gaining a competitive edge and driving growth. 

In this comprehensive guide, we will delve into the world of UX/UI design, why it’s paramount for SMBs, and unveil five essential strategies tailored to the unique needs of small businesses in the mobile app realm.

Understanding UX/UI and Their Significance

Before diving into the strategies, let’s clarify what UX and UI design entail and why they are indispensable for SMBs.

User Experience (UX) Design involves the holistic approach to crafting an app or website that ensures seamless and satisfying interactions for users. It encompasses aspects like usability, accessibility, and overall satisfaction. A well-thought-out UX design considers the user’s journey from the moment they download the app to the point where they achieve their intended goal.

User Interface (UI) Design, on the other hand, focuses on the visual elements of the app. It deals with the layout, color schemes, typography, and interactive elements that users engage with. Effective UI design enhances the aesthetics and usability of the app, making it visually appealing and user-friendly.

Now, why are these elements so crucial for SMBs?

Performance and ROI: According to a report by Forrester Research, every dollar invested in UX design can result in a return of up to $100. This data underlines the direct correlation between effective UX/UI design and a positive return on investment. For SMBs with limited budgets, maximizing ROI is paramount, and UX/UI design plays a pivotal role in achieving this.

User Retention: A study by Localytics revealed that 25% of users abandon an app after just one use. A well-designed app with an intuitive UI and exceptional UX significantly reduces the likelihood of such abandonment. SMBs cannot afford to lose users at this rate, making UX/UI design an absolute necessity.

Competitive Advantage: In an overcrowded app market, SMBs need a unique selling proposition (USP) to stand out. Outstanding UX/UI can be that USP. When users have a seamless and enjoyable experience with your app, they are more likely to choose it over competitors’ offerings.

Now that we’ve established the importance of UX/UI design for SMBs, let’s explore five essential strategies to enhance the mobile app experience:

Now that we’ve established the importance of UX/UI design for SMBs, let’s explore five essential strategies to enhance the mobile app experience:

  1. User-Centered Design (UCD) User-centered design places the user at the core of the design process. SMBs should prioritize understanding their target audience, their needs, preferences, and pain points. This can be achieved through techniques like user interviews, surveys, and usability testing. Actionable Insight: App & web developers for SMBs should create user personas—fictional representations of their ideal users. These personas guide design decisions and ensure that the app caters to the specific needs of the target audience.
  2. Responsive Design: Given the prevalence of mobile devices, SMBs must ensure their apps are accessible across various screen sizes and orientations. Responsive design adapts the app’s layout and content to fit different screens seamlessly. Actionable Insight: Employing grid systems in UI design ensures that elements are proportionally arranged, making it easier to adapt the app’s layout to different screen sizes.
  3. Simplified Navigation: Complex navigation can frustrate users and drive them away from your app. SMBs should prioritize intuitive navigation structures, minimizing the number of taps required to reach essential features. Actionable Insight: Focus on the Information Architecture for seamless navigation. This involves organizing and structuring content and features logically to ensure users can easily find what they’re looking for. Card sorting exercises help determine the most effective information architecture.
  4. Visual Consistency: Consistency in UI elements, such as buttons, icons, and color schemes, fosters familiarity and enhances the user experience. SMBs should establish a visual style guide and adhere to it rigorously throughout the app. Actionable Insight: Work on the Design Patterns to ensure consistency in design. Implementing design patterns, such as Material Design for Android apps or Human Interface Guidelines for iOS, ensures consistency and provides users with a familiar interface.
  5. Performance Optimization: Slow-loading or laggy apps can frustrate users, leading to high abandonment rates. SMBs must optimize app performance, focusing on factors like loading times and responsiveness. Actionable Insight:  Implement Lazy Loading for stunning performance. This technique initially loads only the essential elements of a page, deferring the loading of non-critical content until needed. This reduces initial load times and enhances the perceived speed of the app.
  6. Accessibility and Inclusivity: SMBs should make their apps accessible to users with disabilities, ensuring that everyone can enjoy their products. This includes providing alternative text for images, using clear and readable fonts, and offering voice command support. Actionable Insight: Explore ARIA (Accessible Rich Internet Applications) for better user experience. ARIA attributes enhance the accessibility of web content for users with disabilities by providing additional information about assistive technologies. An effective & impactful UX/UI design is a cornerstone for SMBs looking to succeed in the competitive world of mobile apps. It directly impacts performance, ROI, user retention, and overall competitiveness. By implementing user-centered design, responsive layouts, simplified navigation, visual consistency, performance optimization, and accessibility, SMBs can create mobile apps that not only meet user expectations but also drive growth and success in the digital age. Connect with our Mobile App Engineers at Digital Monk and find out how our team can empower SMBs and startups to scale new heights of success, with an intuitive, immersive and interactive UI and UX.